Modify is a Sydney-based entertainment consultancy specialising in marketing strategy, audience growth, brand partnerships, artist management and commercial strategy for artists, brands and entertainment businesses.

Founded by Chris Dyer following more than 20 years working across Universal Music, Sony Music, Syco Entertainment and Believe Digital, Modify combines major label experience with hands-on consultancy and artist management expertise.

Modify works with artists, record labels, entertainment companies and consumer brands to develop audience growth strategies, marketing campaigns, commercial partnerships and long-term career development plans. Services include artist marketing, release strategy, brand partnerships, audience development, commercial strategy, campaign planning, project management and strategic consultancy.

Previous work includes campaigns and projects involving artists including Lady Gaga, Dolly Parton, Kendrick Lamar, U2, Cynthia Erivo, Selena Gomez, RAYE, Lewis Capaldi, Avicii, Florence + The Machine, OneRepublic, Peach PRC, Vera Blue and The McClymonts.

Whether launching new music, building audiences, creating partnerships or developing long-term growth strategies, Modify helps ambitious creative projects grow with purpose.